Privacy policy

Last updated: 22 October 2026

Theo & Sally operates this store and website, including all related information, content, features, tools, products and services, to provide you, the customer, with a curated shopping experience (the “Services”). Theo & Sally is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use and disclose your personal information when you visit, use or make a purchase or other transaction through the Services, or otherwise communicate with us. If our Terms of Service conflict with this Privacy Policy, this Privacy Policy governs the collection, processing and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use and disclosure of your information as described here.

Personal information we collect or process

When we use the term “personal information”, we mean information that identifies or can reasonably be linked to you or another person. Personal information does not include information collected anonymously or anonymised so that it cannot identify or reasonably be linked to you. Depending on how you interact with the Services, where you live and as permitted or required by applicable law, we may collect or process the following categories of personal information, including information inferred from it:

• Contact details, including your name, address, billing address, shipping address, telephone number and email address.
• Financial information, including credit card, debit card and bank account numbers, payment card information, bank account information, transaction information, payment method, payment confirmation and other payment details.
• Account information, including your username, password, security questions, preferences and settings.
• Transaction information, including the items you view, add to your basket or wishlist, purchase, return, exchange or cancel, and your previous transactions.
• Communications with us, including information you include when communicating with us, for example when submitting a customer support enquiry.
• Device information, including information about your device, browser or network connection, IP address and other unique identifiers.
• Usage information, including information about your interaction with the Services, such as how and when you interact with or navigate them.

Sources of personal information

We may collect personal information from the following sources:

• Directly from you, including when you create an account, visit or use the Services, communicate with us or otherwise provide your personal information.
• Automatically through the Services, including from your device when you use our products or services or visit our websites, and through cookies and similar technologies.
• From our service providers, including when we engage them to enable certain technologies and when they collect or process personal information on our behalf.
• From our partners or other third parties.

How we use your personal information

Depending on how you interact with us or which Services you use, we may use personal information for the following purposes:

• Providing, customising and improving the Services. We use your personal information to provide the Services to you, including to fulfil our contract with you, process payments, fulfil orders, remember preferences and items you are interested in, send account notifications, process purchases, returns, exchanges and other transactions, create, maintain and otherwise manage your account, arrange shipping, enable returns and exchanges, allow you to leave reviews and create a personalised shopping experience, for example by recommending products related to your purchases. This may include using your personal information to better customise and improve the Services.
• Marketing and advertising. We use your personal information for marketing and promotional purposes, such as sending marketing, advertising and promotional communications by email, text message or post, and showing online advertisements for products or services on the Services or other websites, including based on items you previously purchased or added to your basket and other activity on the Services.
• Security and fraud prevention. We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect, investigate or take action against possible fraudulent, unlawful, unsafe or malicious activity, protect public safety and secure the Services. If you choose to use the Services and create an account, you are responsible for protecting your account credentials. We strongly recommend that you do not share your username, password or other access details with anyone.
• Communicating with you. We use your personal information to provide customer support, respond to you, deliver effective services and maintain our business relationship.
• Legal reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or public authorities, investigate or participate in preparing civil proceedings, potential or actual litigation or other adversarial proceedings, and enforce or investigate potential violations of our terms or policies.

How we disclose personal information

In certain circumstances we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. These circumstances may include:

• With Shopify, vendors and other third parties performing services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, fulfilment and shipping.
• With business and marketing partners to provide marketing services and advertisements to you. For example, we use Shopify to support personalised advertising on third-party services based on your online activity across different merchants and websites. Our business and marketing partners use your information in accordance with their own privacy notices. Depending on where you live, you may have the right to ask us not to share information about you to show targeted advertising and marketing based on your online activity across different merchants and websites.
• When you direct, request or otherwise consent to our disclosure of certain information to third parties, for example to ship products to you or through your use of social media widgets or login integrations.
• With our affiliates or otherwise within our corporate group.
• In connection with a business transaction such as a merger or bankruptcy, to comply with applicable legal obligations, including responding to subpoenas, search warrants and similar requests, to enforce applicable terms or policies, and to protect or defend the Services, our rights and the rights of our users or others.

Our relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services to provide and improve them. Information you submit to the Services is transferred to and shared with Shopify and third parties that may be located in countries other than where you live, to provide and improve the Services. To protect, develop and improve our business, we also use certain enhanced Shopify features that incorporate data and information from your interactions with our store, together with other merchants and Shopify. To provide these enhanced features, Shopify may use personal information collected about your interactions with our store, together with other merchants and Shopify. In these circumstances, Shopify is responsible for processing your personal information, including responding to your requests to exercise rights regarding use of your personal information for these purposes. To learn more about how Shopify uses your personal information and your rights, visit Shopify's Consumer Privacy Policy. Depending on where you live, you can exercise certain rights regarding your personal information through Shopify's privacy portal.

Third-party websites and links

The Services may include links to websites or other online platforms operated by third parties. If you follow links to websites not affiliated with or controlled by us, you should read their privacy and security policies and other terms and conditions. We do not guarantee, and are not responsible for, the privacy or security of those websites, including the accuracy, completeness or reliability of information found there. Information you provide in public or semi-public places, including information you share on third-party social networking platforms, may also be visible to other users of the Services or those third-party platforms, without limitation on its use by us or a third party. Including such links does not in itself imply endorsement of those platforms' content or their owners or operators, except as disclosed on the Services.

Children's information

The Services are not intended for children, and we do not knowingly collect personal information about children under the age of majority in your jurisdiction. If you are a parent or guardian of a child who has provided us with personal information, contact us using the details below to request deletion. As of the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” (as defined by applicable law) personal information about individuals under 16.

Security and retention of your information

No security measures are perfect or impenetrable, and we cannot guarantee “perfect security”. Information you send us may also not be secure while in transit. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on various factors, such as whether we need it to maintain your account, provide Services, comply with legal obligations, resolve disputes or enforce applicable contracts and policies.

Your rights and choices

Depending on where you live, you may have some or all of the following rights regarding your personal information. These rights are not absolute, apply only in certain circumstances, and in some cases we may decline your request as permitted by law.

• Right of access / right to know. You may have the right to request access to the personal information we hold about you.
• Right to deletion. You may have the right to request deletion of the personal information we hold about you.
• Right to correction. You may have the right to request correction of inaccurate personal information we hold about you.
• Right to portability. You may have the right to receive a copy of the personal information we hold about you and request its transfer to a third party, in certain circumstances and subject to exceptions.
• Managing communication preferences. We may send promotional emails. You can opt out at any time using the unsubscribe option in our emails. If you opt out, we may still send non-promotional emails, for example about your account or orders.

If you live in the United Kingdom or the European Economic Area (EEA), subject to local legal exceptions and limitations, you may exercise the following rights in addition to those above:

• Objection to processing and restriction of processing. You may have the right to ask us to stop or restrict processing of personal information for certain purposes.
• Withdrawal of consent. Where we rely on consent to process your personal information, you have the right to withdraw it. Withdrawal does not affect the lawfulness of processing based on your consent before withdrawal.

You can exercise these rights where indicated on the Services or by contacting us using the details below. To learn more about how Shopify uses your personal information and your rights, including rights regarding data processed by Shopify, visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising these rights. We may need to verify your identity before processing requests, as permitted or required by applicable law. In accordance with applicable law, you may designate an authorised agent to submit requests on your behalf. Before accepting an agent's request, we require evidence that you have authorised them to act for you, and may ask you to verify your identity directly with us. We respond to your request within the time required by applicable law.

Complaints

If you wish to complain about how we process your personal information, contact us using the details below. Depending on where you live, you may have the right to appeal our decision by contacting us using those details, or to lodge a complaint with your local data protection authority. For the EEA, a list of the responsible supervisory authorities is available here.

International transfers

We may transfer, store and process your personal information outside the country where you live.

If we transfer your personal information out of the EEA or United Kingdom, we rely on recognised transfer mechanisms such as the European Commission's Standard Contractual Clauses or equivalent contracts issued by the relevant UK competent authority, as appropriate, unless the transfer is to a country determined to provide an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal or regulatory reasons. We publish the revised Privacy Policy on this website, update the “Last updated” date and provide notice as required by applicable law.

Contact

If you have questions about our privacy practices or this Privacy Policy, or wish to exercise any of your rights, email info@theoandsally.dk or contact Theo & Sally (CVR: 46836758), Lærkevej 11, 4300 Holbæk, Denmark. For the purposes of applicable data protection laws, we are the data controller of your personal information.